Sun, 03 Dec 2023

Previously celebrated as August Allen, the renowned name in augmented reality, we are elated to unveil our evolution as ICON XR Studios. This dynamic shift, championed by visionary Founders Kristina Veltri (CEO) and Chris VanDenhende (CMO), is set to ride the wave of the flourishing XR industry, with forecasts pinpointing a colossal $590 billion spend in XR marketing by 2030.

Our metamorphosis into ICON XR Studios isn't just a change in name - it's a testament to our unwavering dedication to reshaping marketing's horizons and crafting unforgettable brand journeys. With our eyes set on the horizon, this transformation marks the dawn of our quest to 'Blend Realities and Amplify Brands.'

What truly propels ICON XR Studios ahead of the curve is our unmatched capability to present cutting-edge analytics tools to our esteemed clients. These pioneering tools offer unprecedented insights, tapping into user behaviors within immersive XR realms. Such an avant-garde approach not only facilitates data-driven decisions but also supercharges strategies, ensuring global marketing campaigns make their mark.

ICON XR Studios will make their world stage debut at the prestigious XR Pioneers 2023 Global event. CEO Kristina Veltri will be a featured speaker on a panel discussion that explores the creative services agency perspective of leveraging XR for brands along with brand leaders such as Nestle, CEC, and Zappar. Her insights and expertise will illuminate the path to harnessing the full potential of XR technology in marketing.

Moreover, ICON XR Studios is overjoyed to integrate the brilliance of Chris VanDenhende as Chief Marketing Officer (CMO). With an impressive portfolio spanning XR experiences for music festivals (Dreamland), city initiatives (Downtown Tulsa Partnership), recording artists, and fashion maestros, Chris's fervor for XR is an invaluable asset to our foundational team as we chart this exhilarating course.

ICON XR Studios is equally excited to spotlight ICON XR studios is proud for the world to see experiences developed by their powerhouse developer team lead by Joe Holman (CTO).

For media engagements, kindly reach out to:

Chris VanDenhende, 918-818-3412,

To delve deeper into the world of ICON XR Studios, please journey through

About ICON XR Studios: Previously gracing the industry as August Allen, ICON XR Studios, under the guidance of CEO Kristina Veltri, has transformed its essence, putting XR at its heart. This evolution is a beacon of our zeal for the XR realm, blending mesmerizing brand experiences with potent analytic tools. Join us at the XR Pioneers Global Convention, where the spotlight will be on CEO Kristina Veltri, unraveling the magic of XR for brands.

Media ContactCompany Name: Icon XR StudiosContact Person: Chris VanDenhendeEmail: vanndy@iconxrstudios.comWebsite:

Disclaimer: There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any security or any other product or service in this article. Moreover, nothing contained in this PR should be construed as a recommendation to buy, sell, or hold any investment or security, or to engage in any investment strategy or transaction. It is your responsibility to determine whether any investment, investment strategy, security, or related transaction is appropriate for you based on your investment objectives, financial circumstances, and risk tolerance. Consult your business advisor, attorney, or tax advisor regarding your specific business, legal, or tax situation. For more info, please contact

Source published by Submit Press Release >> ICON XR Studios Emerges as the Vanguard in XR Marketing: Setting New Standards for the Future

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